When it comes time to create a website you will be considering what name should you use for the website address? This “name” is known as a ‘domain name’ and is a very important part of your business IT and digital marketing strategy.
Finding the best domain name for your business is complicated. It depends on a number of factors, including, but not limited to:
- The overall brand message of your business
- The overall goals of your business
- The importance of your local service area to your business
- The nature of your business
1. The overall brand message of your business
If your business has a powerful brand message then you are going to want to choose a domain name that resonates with your trading name or hero product. This is because your website will likely be portraying a heavily cultivated experience that may focus on a large number of environmental or subjective factors surrounding your business subject matter while leading customers into information about your product or service. Examples of this are milk companies that put a strong focus on their clean-green approach and put examples of environmental efforts and conservation projects that they sponsor.
2. The overall goals of your business
Is your business primarily about delivering on a brand promise or delivering profits to your shareholders? This will determine whether you choose a domain name that resonates more with your brand or whether you choose a technically advantageous domain name that will get you more immediate website traffic and leads from a particular approach. An example of this is an electrician called Alan who works in Northcote. He can either call himself alanselectrical.co.nz to further push his reliable one-man-band, familiar face electrician image or he could register the domain northcotehomeelectrician.co.nz (assuming it isn’t taken already) which, with a little bit of content work, should help him rank on Google within a reasonable period of time.
3. The importance of your local service area to your business
Note the example above, Alan could have registered northcotehomeelectrician.co.nz and, assuming he implemented his website copy correctly, could have a competitive advantage for local area searches for ‘northcote home electrician’ amongst other keywords.
4. The nature of your business
Are customers primarily acquired through word of mouth? For example, if you’re Steve - a specialist industrial electrician, then it is unlikely that a local home owner would be using your services to upgrade their lightbulbs to LEDs. In this case, you may be better focusing on your brand image as an expert, knowledgeable industrial electrician as opposed to someone targeting a suburb to look for local leads. On a larger scale, you should consider whether your business is solely concentrated in one country (ie: New Zealand, .co.nz domains) or whether you may one day offer your services to the world (.com domains). Luckily for you we can register .co.nz or .com (and more!) domains within enchant.
Choosing and registering a domain for your business may feel daunting – you are welcome to pick up the phone and call our customer support (0800 122 090) and we can help you with the decision. However, when you are ready, simply head to the ‘Domains’ menu within enchant and click ‘Register a Domain’ to get started. Please note you will need to pick a paid plan before you can register a Domain.
We highly recommend registering your domain within enchant.
This is because, as soon as the domain is registered, enchant will automatically begin connecting the website you have made to your domain. Its that easy!
If you haven’t tried to make a website with enchant yet you should try it now – this is kiwi made technology that we’re using to help many businesses in New Zealand with websites every day – just Pick a Template and get started now!
Once you’ve registered and secured your custom domain then we can organise to get you custom email addresses to ensure your online presence looks great and correctly represents your business.